Boomerang Channel Brand

We wanted to make Boomerang a distinctive
and valuable channel in the minds of 4-7 year olds, and, in turn, define a clear role for Boomerang in the Turner portfolio.


A brand kids aspire to, first.

A brand parents endorse, second.

We wanted a brand new modern vibrant look for the channel which pushes the brand's characters and logo to front and centre and is "110% Funny!".


This included producing over 50 mini idents which feature the channels characters and demonstrates that Boomerang is the channel for all the family for pure comedy entertainment.


The re-fresh, included updating all on-air
assets, as well as digital and print based materials for the Boomerang brand in Europe, Middle East, Africa, Asia and Latin America.


Design Direction - Beautiful Creative

Creative Director - Simon Dean