Theme Park Design and Launch Campaign
IMG is the largest temperature controlled indoor theme park in the world (1.5 million square feet), featuring a 12 screen luxury cinema complex, 4 zones (Marvel / Cartoon Network/ the Lost Valley / IMG Boulevard) and 17 themed rides.
Our role was to work with the IMG team to help design and develop the storytelling and brand look of the Cartoon Network zone which had 6 themed attractions, 5 themed restaurants and 5 themed retail stores. This included on-site trips to Dubai to oversee the construction, launch and promotion of the park.
Creative Director - Simon Dean